Interview: Kristina Boulden, Director, Romney Marsh Wools and Shepherd’s Huts

PUBLISHED: 11:36 23 June 2020 | UPDATED: 11:36 23 June 2020

Kristina Boulden - missing her lovely customers (photo: Matilda Rose Delves)

Kristina Boulden - missing her lovely customers (photo: Matilda Rose Delves)

matilda delves

We spoke with the director of Romney Marsh Wools and Shepherd’s Huts to see how she has been coping during lockdown

Who did you miss the most?

It has to be our lovely customers who would come and stay in our shepherd’s huts or visit the shows where we exhibit and sell our Romney Marsh wool wares.

What did you miss doing?

We had a wonderful Open Day planned in April where we would have opened our farm gates to the public who could have met our little lambs in person and enjoyed local food tastings and craft demonstrations. Instead we turned the event into a Virtual Open Day which went live on Facebook and was really well received. We are joining other events ‘virtually’ too such as Wonderwool Wales and the RHS Wisley Spring Craft Fair.

Who did you speak to most?

We tried to stay connected as much as possible through online meetings and found Produced in Kent invaluable during this time as they set up the website with more than 150 businesses adding their contact details. Obviously, our accountant and bank manager were also on the regular call list along with LEADER grants, Kent Invicta Chambers and Visit Kent, all of whom provided essential support and really helpful market data.

What if any changes did you have to make to your business?

Like others, the first thing we had to do was furlough staff to protect jobs for the future. Then we had to focus on cashflow and applied immediately for a business grant as the income from our shepherd’s huts had stopped overnight but bills still had to be paid. Income needed to be increased from the wool side of the business, so we went all out on social media to push that. Luckily, we already had a good website in place which proved vital. But lambing and crops still needed tending to, so nothing changed on that front.

What have you learnt during lockdown?

We have certainly learned that we can travel less by having virtual meetings and that online events are a fun way of sharing what we do. We’re planning another one around shearing time. Personally, I realised how important it is to slow down and take more family time, plus my admiration for teachers has escalated enormously!

Where will be the first place you go out to eat when possible?

The Farriers Arms in Mersham.

What positive can you take from this?

The environment seems to have been healing itself with less pollution which is a most definite positive and will make us consider how much or how little, we need to use the car in future. We should also take comfort in how kind and helpful we can be to each other, whether it was shopping for a friend or family or just calling loved ones more often to show them how much we care.

Instagram: @romneymarshshepherdshuts and @romneymarshwools

More from People

Mon, 14:48

Like any place of learning, an independent school should be a second home, somewhere pupils can count on for support and inspiration as they develop as individuals.

Read more
Wednesday, August 5, 2020

Tradition continues at Chartwell, the family home of Sir Winston Churchill in Westerham, with the arrival of its newest recruit – a marmalade cat named Jock

Read more
Monday, August 3, 2020

Phil Wise, Head of the Senior School at Kent College Canterbury (KC), shares the benefits of pastoral care and why student welfare should be the number one priority for any school.

Read more

Nina Callow reveals why she’s documenting her family’s life in lockdown

Read more

A High Sheriff whose year has been brought to a standstill before it’s even begun, Remony Millwater has gained impressive new social media skills

Read more
Tuesday, July 14, 2020

Sir Mick Jagger on his Dartford roots, his lifelong buddy Keith Richards and why fans still flock to stand on Platform Two of the local train station

Read more

With light at the end of the Covid tunnel at last, we take heart from how Kent recovered from previous calamities, from the 1930s depression to two world wars and the credit crunch

Read more

The Bishop of Dover, Rose Hudson-Wilkin, MBE, on her pioneering career, the power of faith and why we should care for one another now more than ever

Read more
Tuesday, June 23, 2020

We spoke to six of Kent’s leading business people about how they have kept going through the coronavirus

Read more
Tuesday, June 23, 2020

We caught up with Will Edge, founder and distiller at Greensand Ridge Distillery to see how he has been coping during lockdown

Read more
Kent Life Food & Drink awards. Open for entries.

Subscribe or buy a mag today

subscription ad

Follow us on Twitter

Like us on Facebook

Local Business Directory

Search For a Car In Your Area

Most Read

Latest from the Kent Life