A message from Kent Life’s editor: We’re still #ThereWithYou!
PUBLISHED: 14:55 28 April 2020 | UPDATED: 14:55 28 April 2020
Manu Palomeque 07977074797
Editor Sarah Sturt wants to let our readers and advertisers know that we are still here
You only have to look back at my editor’s letter from last month to realise just how dramatically our world has changed in just a few short weeks.
On this page in our April issue I was looking ahead to the Easter days out families would soon be enjoying together and the glories that awaited during Open Garden season. Now gates are shut, events postponed, our streets are empty, our parks dotted with lone dog walkers and the few people out on their daily constitutional cross roads to avoid one another.
However, while many things have paused due to the restrictions to curb coronavirus, fortunately communities coming together to support one another is a theme that will always continue, especially here in Kent. We are a resilient people, a frontline county and our community spirit and philanthropy are second to none.
One thing that has occurred to me as this situation has accelerated is that it feels like the gap between the haves and have-nots will be opened even wider by this global situation.
Those with the least job security, on the lowest wages and with the smallest reserves of savings will be the most vulnerable to the economic situation that has resulted.
That applies to both individual finances and also the resilience of businesses. Those smaller firms that rely on local trade may not have the economies of scale or the borrowing power to get over this significant uphill struggle. Kent Life has always supported exactly this type of business.
As editor, I am sometimes met with a comment along the lines of ‘I love your magazine, but it’s so full of adverts.’ This is something I will never apologise for. The vast majority of these advertisers are local businesses looking to get their message across to a local audience.
And without the revenue that comes from these businesses, it would be impossible to run a financially viable magazine.
Understandably, many of these local advertisers have decided that this month they need to cut back on advertising to concentrate on core business functions while their activities are limited. We understand this completely and are determined to continue to support local business, now, next month and well into the future – just as we have done for nearly 60 years.
Over the coming months, we will do whatever it takes to support local businesses in Kent, but this month that has inevitably meant publishing the magazine at a substantial loss.
Yes, the magazine could have had a month off, yes we could have published online only. But no, now more than ever, delivering a local magazine to the people of Kent was exactly the right thing to do.
As times move on, please do all you can to support the Kent businesses that may well employ your family members, your neighbours or your friends.
I sincerely hope that the following pages will bring you a wealth of useful information as well as entertainment and food for thought. It’s a very different magazine this month, as we have adapted at high speed to bring you what we think suits the times. That has meant losing a lot of planned content and asking miracles of my small but brilliant band of core freelance writers to turn fresh material around, overnight in some cases.
And without the support of my main man, chief photographer Manu Palomeque, none of the above would be possible at all.
Until some kind of normality returns, you may want to support Kent Life by subscribing to the magazine at the unusually low price of just six issues for £10. Then you won’t have to leave your home to pick up a copy
Help us to give a voice to Kent communities, particularly at this time when people are coming together like never before.
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