Major rebrand for Kent Life's Charity of the Year
PUBLISHED: 13:34 26 April 2015 | UPDATED: 13:34 26 April 2015
EllenorLions Hospices, the only charity in Kent to provide both adult and children's hospice care, is embarking on its 30th year and future with a new identity
A charity that stands out from the crowd – that’s ellenor. Its vibrant new handwritten logo signed off with a kiss is certainly an eye-catcher, but it is the organisation’s inspiring mission which sets it apart from others in the area.
As the only hospice charity in Kent and one of few in the UK to provide care to seriously ill people of all ages, whether a newborn baby, child, teenager, adult or an elderly person in the final moments of their long life, it is unique. For 30 years ellenor has provided the best care and support to families facing terminal illness across North and West Kent, serving a community of one million people, with demand rising.
This has been no easy task, faced with the challenge of having to raise 75 per cent of the money it needs to be able to provide care free at point of use for families.
Fundraising has been hampered by public confusion around its former identity EllenorLions Hospices and chYps, its children’s hospice at home service, and how the two are connected. In a bold step to ensure that it can continue to raise the funds it needs to provide 24/7 care, the charity and all its vital services, including children’s hospice care, has operated under the name of ellenor from 7 April this year.
Rachel Holweger, Director of Fundraising, explains: “Raising income is becoming increasingly difficult when we are faced with such a competitive fundraising arena.
“We’ve found that the confusion around our existing service in the community is becoming greater, so it’s essential that we strengthen our focus to ensure we can continue to raise enough money to be able to provide care to more people who need it.”
Over the last 18 months ellenor has been supported by Kent brand expert Barnaby Wynter of The Brand Bucket Company on a pro bono basis, to create a unified identity.
This will enable the charity to increase impact, spend less and ultimately raise money to provide more care in all settings.
Barnaby says: “As a member of the community ellenor serves, it was in my interest to offer my services without charge, as you never know when you or someone you love will require care.
“In my expert opinion, having enabled several leading national charities to create their new brand, this development was crucial for ellenor’s future, putting the charity in the best place possible to raise funds and provide care to those who need it. I am very proud to have been a part of it.”
So if the charity looks different, does that mean its service will change? The answer is ‘not at its core’, as Rachel explains: “This is about developing our services and ensuring we are able to provide the right ongoing care to meet the needs of our community as demand increases.
“Our services are always evolving and this change to a consistent look and feel is all part of our evolutionary process.
“As we raise more money we will be able to develop our services and provide care to even more families facing terminal illnes.”
A new look
Although the charity may look different, ellenor’s mission remains the same – for all families facing terminal illness to receive the best quality, personalised care and support.
This is reflected in its new signature colour of orange – a vibrant, bright and positive shade which also reflects the warmth shared by staff and volunteers to families.
Its unique handwritten signature, which can now by viewed at its 16 charity shops across the county, is signed off with a kiss to reflect the affection shared by the families ellenor supports.
Who was ellenor?
In 1985 Graham Perolls founded the Ellenor Foundation, named after his parents Ellen and Norman. This later merged with the Lions Hospice, built by the generosity of local Lions clubs, to become EllenorLions Hospices.
Graham had a vision that those facing end of life should have only the best care possible either at home or as close to it as possible. This was no whim, but was inspired by the alarming difference in the end-of-life care his parents received.
While his father had a “good death” in the comfort of his own home, his mother’s unexpected death in hospital was “very difficult”. At the heart of this vision was the impact end of life care has on families – something eventually all will face.
How can I help?
As a charity reliant on donations from the community to provide care, with more than £6m needed every year, there are many ways Kent Life readers can support ellenor.
To make a donation, take a fundraising challenge, join its newly introduced Philanthropy Circle or learn about other ways to get involved (including leaving a gift in your will) , contact firstname.lastname@example.org or visit www.ellenor.org.
Keep ellenor in your timeline on Facebook/ellenorcharity and twitter @ellenorcharity
Help ellenor celebrate 30 years of specialist hospice care by taking part in Thirty30 challenge.
Walk, trek, run, cycle or skydive, whatever takes your fancy. Challenges include ellenor’s flagship 8k Twilight Walk, skydiving days, a Fire & Ice Volcano Trek and places for the 100km London 2 Brighton Challenge walk and 100 mile cycle Prudential Ride London-Surrey 100.
To register for any of ellenor’s Thirty30 challenges email email@example.com or visit www.ellenor.org
Keeping families together
ellenor is the only charity in Kent to provide children’s hospice care in the comfort of the family home.
This vital service, formerly known as chYps, reaches out to over 200 children and their families every year, including end-of-life and cancer care, respite, bereavement support and therapies and remains a key part of the overall charity purpose.
Liz Green has been supported by ellenor following complications during the birth of her first-born daughter Mia in 2014.
She said: “Nothing can prepare you for having a life-limited child. Mia has brain damage caused by a bleed on the brain and in her first few days of life we faced saying goodbye to our daughter.
“Now with the 24/7 help and support of ellenor we can care for her at home. We could be blessed with five to 15 years with our precious daughter and every year we reach will be a milestone. I feel safe knowing ellenor will be by our side throughout.”
Thanks to the generosity of the Kent community in 2014, ellenor:
● provided care in 500 homes across the county every month
● gave more than 2,000 families facing terminal illness the time to be together
● held more than 350 counselling sessions every month for those in need
● helped four families through a crisis situation every week
● offered comfort to bereaved relatives through 300 support sessions every month
● provided specialist end-of-life, respite and cancer care to more than 200 children