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85% of children crave more adventure in their lives!

PUBLISHED: 16:58 19 August 2011 | UPDATED: 22:02 21 February 2013

85% of children crave more adventure in their lives!

85% of children crave more adventure in their lives!

Elastoplast launches Adventure 4 Kids! with TV adventurer Nick Baker to inspire families to get adventurous...

Research by family plaster brand, Elastoplast, reveals that 85% of children are longing for more adventure in their lives. The startling statistics highlight that half (52%) of children have never camped out in their back garden or taken part in any adventure sports. Parents are also feeling the pressure with 40% admitting they dont have the time or money to arrange adventurous experiences for their children.




4 out of 5 parents agree that its crucial for their children to experience adventure. However, concern for their kids safety (55%), not having the skills and lacking the confidence (20%) to cope with new activities is holding parents back.

To support parents and inspire children, Elastoplast is launching a new campaign,Adventure 4 Kids!,with adventurer and TV wildlife presenter, Nick Baker. Experiencing outdoor adventures cannot be underestimated.As a kid, I remember the excitement of getting outdoors and having my own mini adventures! From building my first tree house to staying up late to watch the stars its these experiences that stay with you for life. Allowing children to experience risk in a controlled environment helps to develop their ability to face risks in the future and builds their confidence.



Elastoplast is giving kids the opportunity to recreate their adventures and tell the stories behind their cuts and scrapes using an online interactive story-teller atwww.elastoplaststories.co.uk. Kids can create their very own story-boards by clicking and pasting plaster shapes chosen from a selection of creatures, people,



plasters and backgrounds. The best story will win a luxury 5 star family holiday to Greece. For all the details and full terms and conditions please visitwww.elastoplaststories.co.uk.



For the first 1000 stories submitted on the website, Elastoplast will donate 5 to childrens charity,Over The Wall(a charity which provides life-changing experiences and adventures for children with serious illnesses).



Also available to download and print off from the Elastoplast Stories website:




  • BECOME AN ADVENTURERpack for children - full of fun-filled activities to teach kids aged 6-10 about safety, decision-making, basic first aid and other essential life skills

  • KIDS LIFE SKILLSpack for parents gives expert advice from child psychologist Dr. Mandy Bryon from Great Ormond Street Hospital, along with practical activities to help parents teach their children essential life skills including independence, ingenuity and safety.

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