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10 Kent Instagrams to inspire you this summer

PUBLISHED: 12:55 04 July 2017

Join Kent Life - and 400m other daily active users - on Instagram

Join Kent Life - and 400m other daily active users - on Instagram

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Let the power of pictures encourage you to do bigger and better things in and around Kent this summer

The Kent Life Instagram feed (@kentlifemag) has launched – celebrating the finest parts of the beautiful Garden of England, and with Instagram now being the fourth most downloaded social network app, it seems that plenty of Kent lovers have been jumping on the bandwagon.

We have trawled the web for the best and most beautiful Instagram handles for you to follow, so whether it’s family fun, Kent days out or simply beautiful countryside photographs, here are our top 10 favourites.

Top 10 Kent Instagrams

@igerskent – Dedicated purely to showcasing beautiful pictures from around Kent, just tag #igerskent to be in the running for a feature. Their team of moderators pick top images and repost to their audience.

@actualcoolkent – A Kent-living couple, showcasing some of the coolest aspects of living in and visiting Kent. Fun places to stay, eat and sleep.

@thehopshop_kent – An insight into a busy Kent family farm; admire the spectacular fields of lavender as they bloom purple every year, and keep track of seasonal produce from our county.

@quirkykent – Unique and quirky ideas of things to do and places to go.

@mytunbridgewells – Follow a Mum of two for ideas of family and child-friendly events and activities in and around Kent.

@shimmeringmoonphotography – A Kent photographer taking the prettiest pictures of nature, gardens and colour.

@hever_castle – A great mix of beautiful photographs in and around this historical estate.

@visitkent – Regular inspiration for places to visit and days out.

@muddy_kent - An ‘urban guide to the Kent countryside’ showcasing everything from beauty salons to places to stay.

@handmade_kent – Your insight into creative local businesses and hidden corners of Kent.

Want to get Instafamous?

With more than 400 million daily active users worldwide, and more than 80 million photos shared every day, Instagram doesn’t show any signs of slowing down, and can be a truly effective marketing tool for any business.

Top tips to grow users and keep an active audience:

• It’s all about the visual. This may sound obvious, but the quality and consistency of photos makes all the difference. Your company can stand out by ensuring great lighting, intriguing setups and clear images.

• Filter it. Choose a filter which best shows off your image, but also reflects your brand (old and vintage vs. bright and colourful). Once you have found a filter that works for you, keep it consistent.

• Tell a story. Your pictures shouldn’t be just about product and selling. Take users behind the scenes, and encourage them to make a human connection. What is your team environment like? How do you make your product or service? Mix it up, and don’t bore your audience with the same content.

• Take a look around. Research your competitors follow their feeds and notice what style of posts make their followers tick.

• #hashtag. Get your brand noticed by including relevant hashtags, this helps new users to find you and includes you in the global conversation. Insta-wide trends like #tbt (Throwback Thursday) or #WeddingWednesday are always popular and attract new followers.

• Engage. Don’t just wait for users to come to you, spend a few minutes every week engaging with your market, local businesses and customers by commenting and liking their own photos. Respond in a timely manner to any comments or questions.

• Embrace Instagram Stories. This is a new feature which strings together multiple pictures and videos into a “story” that disappears after 24 hours. Great for showing behind the scenes insight into business personality.

• Regramming. By sharing other people’s content, you gain connections and build momentum on your profile.

• Monitor. By registering your Instagram page as a business, you gain instant access to analytics about your feed. Learn what posts get the most interest and traction, then repeat similar set ups.

Get in touch

Born and bred in Kent, Lorna Roberts is a Marketing and Communications Consultant who has worked in the industry for more than 18 years, splitting her clients between the UK and Australia, lorna_roberts@outlook.com

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