Farmers' Markets in Kent
PUBLISHED: 22:45 17 July 2010 | UPDATED: 17:33 20 February 2013
Research reveals Kent's Farmers'Markets are connecting with a whole new generation of younger families
Farmers Markets in Kent
Research reveals Kents FarmersMarkets are connecting with a whole new generation of younger families
Its official - Kent loves Farmers Market! So say the countys consumers who took part in a research and consultation programme this year, initiated by the Kent Farmers Market Association. The findings confirm that Kents 40-plus Farmers Markets are playing an increasingly significant role in the food and drink shopping habits in the county.
Kents Farmers Markets first began springing up across the county in the late 1990s and were set up to provide Kents food and drink producers and growers with a local outlet for their produce, giving smaller businesses the opportunity to sell direct to the public, providing fairer prices and creating a way for the communities to re-invest in the rural community.
The survey revealed that 62 per cent of Farmers Markets shoppers are committed to attending their local market every time its on showing the high level of loyalty created by markets, and their increasing contribution to the rural economy evaluated at around 3m a year.
Consumers also showed a loyalty to supporting Farmers Markets closest to their communities, minimising polluting car journeys, with one third of respondents (34 per cent) preferring to travel to a market within two miles of their home.
Traditionally seen as a retail sector that attracts a senior profile of shopper, the research also revealed that Farmers Markets are connecting with a whole new generation of younger families with almost half (44 per cent of shoppers) aged between 31-50 years old.
The myth that markets only sell fresh fruit and vegetables also seems to have been dispelled as consumers sited diverse product choice and the choice of locally reared fresh meat as key reasons for shopping at Farmers Markets.
â— Kent Farmers Market Association has launched a new website (www.kentfarmersmarkets.org.uk) it describes as a one-stop-shop to answer all shoppers most frequently asked questions at the touch of a button. Theres a slide show of what is in season and you can see which stallholders are present at any market with details about their produce, plus an at-a-glance guide on which markets will be open during the forthcoming week. The site also offers market managers a location to find basic information about regulations, courses, hygiene, suppliers, inspirational ideas on joint purchasing, plus a section on how to set up a Farmers' Market.
To contact the Kent Farmers Market Association:
Tel: 01892 870666
NEXT MONTH: Warehorne