6 ISSUES FOR £6 Subscribe to Kent Life today CLICK HERE

Farmers' Markets in Kent

PUBLISHED: 22:45 17 July 2010 | UPDATED: 17:33 20 February 2013

Farmers’ Markets in Kent

Farmers’ Markets in Kent

Research reveals Kent's Farmers'Markets are connecting with a whole new generation of younger families

Farmers Markets in Kent


Research reveals Kents FarmersMarkets are connecting with a whole new generation of younger families



Its official - Kent loves Farmers Market! So say the countys consumers who took part in a research and consultation programme this year, initiated by the Kent Farmers Market Association. The findings confirm that Kents 40-plus Farmers Markets are playing an increasingly significant role in the food and drink shopping habits in the county.


Kents Farmers Markets first began springing up across the county in the late 1990s and were set up to provide Kents food and drink producers and growers with a local outlet for their produce, giving smaller businesses the opportunity to sell direct to the public, providing fairer prices and creating a way for the communities to re-invest in the rural community.


The survey revealed that 62 per cent of Farmers Markets shoppers are committed to attending their local market every time its on showing the high level of loyalty created by markets, and their increasing contribution to the rural economy evaluated at around 3m a year.


Consumers also showed a loyalty to supporting Farmers Markets closest to their communities, minimising polluting car journeys, with one third of respondents (34 per cent) preferring to travel to a market within two miles of their home.


Traditionally seen as a retail sector that attracts a senior profile of shopper, the research also revealed that Farmers Markets are connecting with a whole new generation of younger families with almost half (44 per cent of shoppers) aged between 31-50 years old.


The myth that markets only sell fresh fruit and vegetables also seems to have been dispelled as consumers sited diverse product choice and the choice of locally reared fresh meat as key reasons for shopping at Farmers Markets.


● Kent Farmers Market Association has launched a new website (www.kentfarmersmarkets.org.uk) it describes as a one-stop-shop to answer all shoppers most frequently asked questions at the touch of a button. Theres a slide show of what is in season and you can see which stallholders are present at any market with details about their produce, plus an at-a-glance guide on which markets will be open during the forthcoming week. The site also offers market managers a location to find basic information about regulations, courses, hygiene, suppliers, inspirational ideas on joint purchasing, plus a section on how to set up a Farmers' Market.


To contact the Kent Farmers Market Association:


Tel: 01892 870666


Email: info@kfma.org.uk


NEXT MONTH: Warehorne


More from Food & Drink

Tuesday, April 16, 2019

Picnic baskets at the ready because we have gathered 10 of the best places to enjoy a picnic in stunning rural Kent

Read more

Fine Art graduate Arianne Mills on having quite possibly the best job in Kent

Read more
April 2019

A great location on Folkestone’s famous Leas, a dedicated young team and really tasty food awaits at The View Hotel

Read more
April 2019

Artisan spirits are a booming business. You can visit any or all of Kent’s fascinating distilleries in search of your new favourite tipple

Read more
March 2019
Thursday, March 21, 2019

These Kent hotels all have great restaurants, so you can indulge in locally sourced tasty food before a night in a sumptuous room

Read more

Brought to life by a family team with strong local connections, The Powell is back where it belongs in the heart of its community

Read more
March 2019

We are delighted to announce our seventh Food and Drink Awards and this year have 14 categories in which to make your nominations

Read more
Thursday, March 21, 2019

Our food and drink newsletter is brimming with all of your local foodie highlights.

Read more
Thursday, February 28, 2019

There are new faces behind the bar at historic pub The White Horse in Hawkinge, which has reopened after a £200,000 transformation

Read more
February 2019
Thursday, February 14, 2019

Join the micropub revolution! This unique style of small, one-room pubs was born in Kent and has caught on with micropubs appearing all over the country. We have selected 12 of the best in Kent for you to visit

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Food and Drink Directory
Kent Life Food & Drink awards. Open for entries.

Subscribe or buy a mag today


subscription ad


Follow us on Twitter


Like us on Facebook


Local Business Directory

Search For a Car In Your Area

Property Search

Most Read

Latest from the Kent Life